Skip to content


Your cart is empty




Department: E-Commerce

Reports To: Operations

Pay Class: Exempt


The Director of Digital is responsible for evolving and executing the current digital strategy and planning the ongoing digital roadmap for Business and Pleasure. This integral team member will work closely with design and brand to manage and execute a GTM strategy that touches on all aspects of Digital inclusive of emails, SMS, webstore, retail, social channels, performance marketing, affiliates, influencer marketing, etc.

Expertise in retention is a must, as we look to drive long term growth through improved LTV, introduce best practice loyalty initiatives while maintaining brand consistency in messaging across all digital touchpoints.

Analysis, presentation, and communication skills required to deliver insights while an ability to identify areas of optimization and use innovative problem-solving is vital to accelerate Business and Pleasure’s growth.


  • Own Digital Merchandising and Marketing on Business & Pleasure

    • Own execution of the Business & Pleasure Co. Go-To-Market (GTM) calendar.
    • Collaborate with creative, product, and digital teams to develop compelling brand, merchandising, product content strategies and promotions that deliver a rich brand experience on Business & Pleasure Co.
    • Evaluate and analyze key go-to-market (GTM) initiatives and provide recommendations for enhancement

  • Introduce best practice customer lifecycle strategy/management for B&P across below:

    • Reach – Work with management, product, creative, performance marketing teams to evolve digital reach initiatives across paid, organic, partnerships, etc.
    • Acquisition – Work with creative, brand and performance teams to ensure strategy and spend align to acquire new customers
    • Conversion – Work with performance and e-commerce team to ensure execution of the GTM across new and returning customers
    • Retention – Manage and develop all flows across all digital tech stack to provide a uniform retention strategy that touches on personalization and segmentation at minimum
    • Loyalty – Review current platforms and evolve current loyalty program to provide a more personalized loyalty program through personalization, segmentation, grass roots marketing, etc.

  • Own revenue, retention, and ROI reporting on CRM initiatives

    • Execute – This role  requires  to manage weekly email and SMS campaigns for two regions
    • Develop/ implement an improved segmentation strategy across all channels to drive engagement and revenue
    • Identify, recommend, and implement process improvements to enable automation and efficiency, segmentation enhancements, and triggered/multi-step campaign opportunities through SMS, Email and CRM tools
    • Analyze and develop strategies to optimize the loyalty program within the lifecycle management of highly engaged customers to further drive retention, increased purchase frequency, cross-category, and product purchases
    • Oversee and define loyalty program roadmap from strategy, branding, reward structure, acquisition efforts, and promotion/reward points calendar

  • Demonstrate Leadership

    • Provide coaching to direct reports while identifying opportunities for development
    • Partner with broader e-commerce and digital teams on marketing channels (e.g., SEM, SEO, affiliate, email, CSEs, etc.), CRM and analytics, technology and design, customer service, and operations

·  Understand multi store approach with one brand two regions (USA and AU)

·  Manage competitive and marketing research efforts, including consumer/trade research and monitoring and reporting competitive and related outdoor industry activities

·  Manage eCommerce related functions and other external media, digital and design resources


·  BS Degree in Marketing/Business or equivalent experience with a minimum 8+ years of e-commerce experience, 5+ years of email marketing experience

·  3+ years Shopify experience a requirement

·  5+ years’ experience with relevant e-commerce Email platform, Klaviyo experience a plus

·  Proven experience driving business growth via data-led consumer and product storytelling, merchandising strategies, and consumer journeys

·  Familiarity with the creative development and production process from concept to execution

·  Must have excellent analytical and organizational skills and demonstrate high attention to detail

·  Desire to affect change through influence and an ability to convince others with differing opinions

·  Strong organizational writing, communication, and presentation skills to drive effective collaboration and influencing within a matrix organization

·  Strong project management and organization skills

Please submit all resumes to