Careers

The Director of Commercial Sales is a pivotal new role at Business & Pleasure Co. which will be responsible for developing and executing a robust commercial sales strategy that drives revenue growth within hospitality, commercial, and trade channels. This leader will build and expand B&P’s presence in the commercial outdoor furniture space by
leveraging deep industry expertise and an extensive network of potential clients.

This position demands a hands-on approach — strategic yet tactical — requiring close collaboration with key internal teams, including marketing, product development, and operations, to ensure seamless sales experience. The ideal candidate will be both a business builder and a brand steward, ensuring all sales initiatives align with B&P’s unique design aesthetic, quality standards, and customer-centric values.

Success in this role requires a focus on short-term sales opportunities, long-term
client retention, enhancing lifetime value (LTV), and implementing best-in-class loyalty initiatives to establish B&P as the go-to brand in commercial outdoor furniture. This individual must be adept at analyzing market
opportunities, identifying areas for optimization, and applying innovative problem-solving strategies to accelerate Business & Pleasure Co.’s growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and implement strategic sales plans to achieve company revenue targets.
• Identify and cultivate relationships with key commercial clients, including hotels, resorts, restaurants, commercial developers, and other large-scale buyers.
• Identify and maintain relationships with key interior designers and architects
• Lead and mentor a team of sales professionals, setting clear goals and ensuring performance metrics are met.
• Establish and manage partnerships with distributors, dealers, and other industry stakeholders.
• Conduct market research to identify trends, opportunities, and competitive positioning.
• Collaborate with marketing, product development, and customer service teams to enhance brand positioning and customer experience.
• Negotiate contracts, pricing structures, and service agreements to secure long-term business relationships.
• Represent the company at trade shows, industry events, and client meetings.
• Monitor and analyze sales performance, providing reports and insights to senior management.
• Ensure compliance with company policies and industry regulation.

QUALIFICATIONS & REQUIREMENTS

• Bachelor’s degree in business, Marketing, or a related field
• Flexible Hybrid model, with main office in Los Angeles, CA
• Minimum of 7-10 years of experience in commercial sales, preferably in outdoor furniture or a related industry.
• Proven track record of successfully leading sales teams and achieving revenue targets.
• Strong negotiation, communication, and relationship-building skills.
• Knowledge of commercial sales channels, contract negotiations, and distribution strategies.
• Ability to analyze market trends and translate insights into actionable sales strategies.
• Proficiency in CRM software and sales analytics tools.
• A willingness to travel is needed to meet with clients and attend industry events.

FIRST YEAR DELIVERABLES

• Develop a comprehensive commercial sales strategy and roadmap aligned with company objectives.
• Build and establish a pipeline of key commercial clients and secure major contracts within the first year
• Recruit, onboard, and train a high-performing sales team dedicated to the commercial division for growth in year 2
• Improve the existing CRM system to track sales performance and customer interactions effectively.
• Develop strong partnerships with distributors and key industry stakeholders to expand the brand’s presence
• Achieve a defined revenue target for the first year, demonstrating measurable business growth
• Work closely with product development to align product offerings with market demand
• Establish brand awareness within the commercial sector through targeted marketing and networking initiatives
• Present quarterly sales reports and insights to the executive team to measure progress and adjust strategies as needed.

Why JoinBusiness & Pleasure Co.?

• Iconic Brand: Join a fast-growing, stylish, and reputable outdoor lifestyle brand.
• Career Growth: Be a key leader in shaping and driving our commercial sales strategy.
• Competitive Compensation: Base salary with strong performance-based incentives.
• Comprehensive Benefits: Health insurance, retirement plans, and paid time off.
• Creative & Collaborative Environment: Work with passionate professionals in a dynamic industry.

Send Your Resume and Cover Letter to: rich@businessandpleasureco.com