Business & Pleasure Co. has returned to where it all began. Our first-ever Australian flagship opens in Byron Bay—a place that mirrors everything we’ve built our brand upon: coastal ease, nostalgic charm, and a devotion to living beautifully outdoors.

Though our umbrellas and furniture now live on beaches and patios worldwide, Australia is our origin story. Opening in Byron feels less like expansion and more like coming home. Here, beach and home meet in a space designed to feel immersive, warm, and unmistakably Business & Pleasure.

Inside the 3230 sqft boutique, every detail carries our signature aesthetic—where vintage charm meets modern ease. Thoughtfully designed for Byron’s design-minded local community and the discerning traveler alike, the space embodies effortless sophistication and the sun-washed spirit that first inspired Business & Pleasure Co.