B&PCo x Julia Berolzheimer

About B&PCo x Julia Berolzheimer Outdoor Collection

Julia Berolzheimer is known for a warm aesthetic, maximalist in its use of color, and rooted in a deep love of print, pattern, and the kind of beauty that comes from putting unexpected things together in exactly the right way. That sensibility runs through every piece in this collaboration.

The collection spans market umbrellas, Al Fresco cushions, modular pillow stacks, and beach towels, bringing together the product categories that matter most for a complete outdoor living setup. The umbrella canopies feature prints developed in collaboration with Julia, layering her characteristic use of color and intricate pattern detail onto our Pleasuretex canopy fabric. The cushions and pillow stacks bring that same print vocabulary indoors to outdoor seating, with color combinations and pattern scales that feel genuinely original rather than safe.

Beach towels in the collection extend the aesthetic to the sand and poolside, so the visual world of the collaboration follows you from your terrace to the water. Each product has been designed with the same care for proportion, pattern placement, and color balance that Julia brings to everything she creates, which means nothing in the collection feels like filler. Every piece earns its place.

The whimsy in this collection is intentional and considered. It does not tip into novelty because the underlying quality of the product and design holds everything steady. You can build an outdoor space around these pieces with full confidence that it will feel cohesive and genuinely beautiful.

Why Choose Business & Pleasure Co. for B&PCo x Julia Berolzheimer Outdoor Collection?

Collaborations between lifestyle brands and creative tastemakers tend to produce one of two things: a product range that feels authentic to both parties, or a range that feels like a sponsorship agreement translated into fabric. This collection is firmly the former. The prints, the colorways, and the product selection reflect a real creative conversation, and the result has the kind of energy that only comes when both sides bring something genuine to the table.

For customers who follow Julia Berolzheimer's work, this collection offers a way to bring her aesthetic into the outdoor spaces of their lives, through products that are built to a quality standard that will last rather than fade after a season. For customers new to her world, the collection is an excellent introduction. The pieces are bold enough to make an immediate impression and refined enough to wear well over time. Explore the full collection and find the pieces that speak to your outdoor spaces.

Shop B&PCo x Julia Berolzheimer outdoor collection today or contact us for any inquiries.