A Pleasure Doing Business: The Barbara Beach Club Santa Barbara

On the sands of East Beach in Santa Barbara, the newly opened Barbara Beach Club—created in partnership with Bliss Beach and the City of Santa Barbara—turned to Business & Pleasure Co. to bring a new sense of sophistication to the American Riviera.

A proper beach club for Santa Barbara, open to the public and delightfully stylized, The Barbara comes to life beneath our Club Umbrellas in Rivie Green, with matching Tommy Chairs and Hemingway Coolers in Sage keeping every moment refreshingly considered.